Sydney art + cultural organisations to stay open late on Wednesday’s – part of new ‘Culture Up Late’ campaign from Arts NSW via VCCP Sydney

For the first time ever, eight of Sydney’s most iconic arts and cultural organisations including the MCA, Art Gallery of NSW, Carriageworks, Museum of Applied Arts and Sciences and the Sydney Opera House have come together to stay open late every Wednesday throughout summer.

Arts NSW tasked VCCP with creating an overarching creative concept and design to encourage Sydneysiders and tourists to visit the city’s major cultural icons on Wednesday nights as part of the new initiative from the NSW Government.

VCCP has developed ‘Culture Up Late’- a call to action encouraging Sydney to immerse itself in the best of its culture, after hours.

The adaptable design showcases the participating organisations’ offerings in a contemporary light that stretches across the multiple partners, helping to set the night up as a firm fixture for Summer 2017 and future years to come.

Says Gary Dawson, ECD, VCCP: “This was a fantastic opportunity to collaborate with Arts NSW and be part of an inspiring summer event celebrating Sydney’s major arts and cultural organisations.”

The campaign features primarily on Facebook, Instagram, as well as partner communications.

Visit arts.nsw.gov.au to find out more.

Client: Arts NSW (NSW Department of Justice)

Melissa Hill, Account Director, VCCP Australia