The One Show announces Social Influencer jury

Al-Roker.jpgThe One Show, one of the most prestigious awards shows in advertising, digital and branded entertainment, today announced the jury for the Social Influencer Marketing discipline, a new discipline that recognizes the partnership with an established social media influencer to enhance or promote a brand that influencer's audience and style.

Says Kevin Swanepoel, CEO, The One Show: "The One Show is the first major awards show to recognize social influencers in their own dedicated categories. Social influencers wield incredible clout, in some ways more than traditional celebrities, because of the level of accessibility and intimacy that their fans feel. That level of engagement, as well as the social and tech savvy of social influencers and their audiences, lends itself to campaigns of tremendous innovation and effectiveness."
The jury consists of television personalities, digital media stars, talent agents and leaders in the influencer marketing space including:

  • Paul Cazers, digital talent agency, Creative Artists Agency
  • Ben Davis, agency, WME
  • Jow Gagliese, CEO/co-founder, Viral Nation
  • Brendan Gahan, founder, Epic Signal
  • Ashley Kaplan, head of content, Fullscreen
  • Stinson Parks III, digital, social and branded content lead, Mountain Dew
  • Logan Paul, social media influencer
  • Sarah Penna, head os awestruck, AwesomenessTV
  • Al Roker, owner/CEO, Al Roker Entertainment / Roker Media
  • George Smith, director - digital brand development, Pepsi
  • Jenny Tsai, CEO, Wearisma
  • Yuli Ziv, CEO/founder, Style Coalition

Says Brendan Gahan, judge and founder, Epic Singal: "Kudos to The One Show and their addition of the Social Influencer Marketing Discipline. In adding the influencer marketing  category The One Club continues its legacy of embracing the future of advertising and continues to be ahead of the curve. I couldn't be more excited."

Says Jenny Tsai, judge and founder Wearisma: "This timely recognition of both the power of influencers and a credible new discipline is wholly in synch with the seismic changes currently sweeping through our media and the way it's consumed. In this context the unique power of influencers - compared to brands' own channels or mainstream media - comes into its own."

The Social Influencer Marketing finalists will be announced in April.  Winners will be announced at The One Show during Creative Week in New York City (May 8-12).

Visit www.oneshow.org to enter. Deadline is January 27.

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