Turning startups into stayups: Rumble Creative & Media joins forces with Little Tokyo Two and Pitchblak to launch new agency model - Edison

6 (2).jpgCB Exclusive - Independent, award-winning agency Rumble Creative & Media has joined forces with Australia's leading entrepreneurial community, Little Tokyo Two, and startup studio Pitchblak, to create a new agency model devoted to partnering with startups and innovators.

Edison has been designed to accommodate marketing, brand strategy and creative for startups throughout all rounds of their funding -- from Seed to their Series rounds -- creating brand assets and building brand equity from the start, and driving growth through all future marketing phases.

What helps to set Edison apart is the deep involvement all the directors have had with venture capital partners and startup businesses, including sharehouse bill-splitting solution Livitup, event venue finder Zenue, asynchronous video chat app Kwickie and disruptive co-operative venture The Innovation Co-op.
Nimble, tailored, with clear, insightful brand strategy and design from experienced creative seniors, Edison allows a level of service that is highly cost-effective, highly responsive and adaptable to a rapidly changing marketplace.

Edison will be led by creative director Michael Kennedy -- formerly associate creative director at SapientNitro and senior creative at Rumble -- and business director Amanda Schultz, recently returned to Australia from the UK where she worked on digital accounts for Triumph Lingerie, Microsoft, Jimmy Choo and The Body Shop.

Within just a few weeks of operation the agency has begun work for a number of new startup and mature startup clients, including Uthermic, Dynamoto, MyPype, Clinician Connect and a national motor insurer currently in brand development.

View Edison's website at edisonagency.co.

(The Edison Team L-R: Amanda Schultz, Alfred Lau and Mike Kennedy (Edison), Jock Fairweather (Little Tokyo 2), James Burchill (Rumble), Adrian Osman (Pitchblak), Nancy Hartley and Remy Brassac (Rumble)

12 Comments

Fritz said:

Well done Rumblers :)

Michael Corran said:

Love it. Always excited to see the new breed of agency and looking forward to seeing where you take it.

Tony Stark said:

Nice 'Avengers' shot.

Matt said:

Oh ya Red!

Not to rain on your parade said:

It's a great idea until you realise startups have no money. Especially for advertising.

Old mates said:

Mates look after mates, the tradition continues

startmeup said:

the idea that startups have no money is daft.

the word 'startup' is just a post 2015 term for new business and, like any new business, startups need to have investments and budgets to grow all areas.

In fact, I'd argue that the en mode appetite for investing into startups and the technology stacks that enable them to get up and running operationally, would make this segment a fertile ground for someone to come in and do something. many already have.

plus, if you use the opportunity to spot good investments and take shares, then event better.

Nat said:

Nice one guys - congratulations!

Bumble said:

Come on Rumble stop PRing every single thing you do

@startmeup said:

Clearly you haven't worked with many startups.

Most are extremely reluctant to give out shares so early in the piece.
Most would rather build their brand through PR and digital marketing which they take in-house.
It's usually only after round 3 of funding that significant investment is spent on advertising.

But please, go right ahead and learn the hard way.

@@startmeup said:

Actually I have...

To your points

"Most are extremely reluctant to give out shares so early in the piece."

Ok, so just take the money then, or wait until they do open up to shares..

"Most would rather build their brand through PR and digital marketing which they take in-house."

Hmm, I'd question that to be honest, but if they do, then they aren't the target here

"It's usually only after round 3 of funding that significant investment is spent on advertising."

Cool, so then thats the time when you want to have built up the relationship then

Anyway, opinions are like arseholes as they say....

Best of luck to them I say!

Up Start said:

Board of Directors! I can't stop laughing

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