AANA to hold industry event on Mar 21 to help advertisers achieve transparency + effectiveness

The AANA today announced an event to build on its commitment to provide capability development to advertisers that want more guidance to obtain greater transparency over the return and effectiveness of their media investment. The event “The Media Challenge: Achieving Transparency and Effectiveness to Drive Business Outcomes will take place on Tuesday 21 March 2017.

The event will feature, Nick Manning (left), chief strategy officer for Ebiquity PLC (UK) who led the Ebiquity/FirmDecisions team that worked with the ANA in the US over the 9 month project as well as Professor Mark Ritson, who delivered the AANA Marketing Deconstructed lecture series in 2016.

Says Sunita Gloster, CEO, AANA: “In October last year, the AANA launched its plan to help advertisers obtain greater transparency over the return and effectiveness of their media investment. This included the publication of the AANA Media Contract Template and AANA Media Contract Guidance Notes as a starting point for advertisers to reduce or eliminate non-transparent and non-disclosed practices that related to their spend. This event is the next part of our commitment to increase advertiser’s capability in this area.

“Nick Manning has in-depth knowledge of developments in this media challenge globally, but more so from his involvement in the ANA/K2 work in the US. I am delighted to bring him to our program as he will join us hot on the heels of his keynote presentation to leading U.S. CMOs at the ANA’s Media Conference at which the AANA will be represented.”

Ebiquity specialises in helping advertisers achieve accountability and transparency in media, and was selected by the Association of National Advertisers (ANA) in the U.S. to create the “Prescriptions, Principles and Processes for Advertisers” report which followed the ANA/K2 Intelligence investigation. Manning was the principal author of the report. Manning also leads Ebiquity’s partnership with the World Federation of Advertisers which ensures its member associations, including the AANA, remain well-informed on relevant global media developments.

Says Gloster: “Professor Mark Ritson is a passionate advocate for the advertisers role in this media challenge and together with Nick Manning, this event will be one that Senior Marketers, their procurement leads and their agency partners should prioritise.”

The Media Challenge: Achieving Transparency and Effectiveness to Drive Business Outcomes is a free event for AANA members on Tuesday March 21st at 4pm. Registration and venue details for both AANA and non-AANA members is available through the AANA website.