Ex-BBH Asia Pacific ECD Scott McClelland joins creative and strategic consultancy Jane Fender

Global creative and strategic consultancy Jane Fender has expanded its international membership with former BBH Asia Pacific executive creative director, Scott McClelland joining its ranks.

McClelland returned to his native Australia at the start of 2017. McClelland helped BBH Asia Pacific further establish itself on the global stage, most notably coming runner-up in Ad Age’s International Agency of the Year 2015, with McClelland named as one of Creativity’s Top 50.

Says Craig Rochfort, founder, Jane Fender: “Scott is a proven creative thinker with a fine pedigree. I’m very excited… for some time we have been looking for the right person to compliment the existing membership group and work closely with our direct to brand clients.”

Says McClelland: “I’m happy to be welcomed into the Jane Fender family. I really dig what they are trying to do and see some really interesting opportunities ahead. It’s a much bigger canvas than just doing ads which really excites me.”

Founded in 2014, Jane Fender is a global creative and strategic consultancy with outposts in Sydney, Byron Bay, Los Angeles and Dubai.

Jane Fender works with a curated global cohort of thinkers and makers (members) who are drawn from the fields of art, design, music, technology and the social sciences. The membership is coordinated by a senior consultants and delivers problem solving soultions and ‘True Outsider Thinking’. Jane Fender also works in partnership with RSA films in Los Angeles and Russell Crowe’s Production outfit, 98 in Sydney.

Recent projects have seen Jane Fender working with Ford in Detroit, the surfer Mick Fanning and the Mongolian government.