Toyota Kluger launches new ‘Built for families. Designed for attention’ spot via Saatchis Sydney
Saatchi & Saatchi Sydney has released a new integrated campaign to launch the new-look Toyota Kluger.
The launch campaign titled “Built for families. Designed for attention” demonstrates that the new-look Kluger has both function and form – delivering all the space and features a family needs from a modern SUV as well as the style and looks to match.
The launch campaign directed by Tim Bullock from Scoundrel will be rolled out across a suite of TV spots supported in social, outdoor and digital.
Toyota Motor Corporation Australia
Wayne Gabriel, Divisional Manager, National Marketing
Yolande Waldock, Corporate Manager, Brand Management & Communications
Hannah Roy, Manager, Marketing Communications – Commercial Vehicles & SUVs
Nadine Johnston, Brand & LTOA Manager, National Marketing Division
Agency: Saatchi & Saatchi Sydney
Chief Creative Officer – Mike Spirkovski
Associate Creative Director – Dan O’Connell
Associate Creative Director – Sam Chappell
Executive Producer – Kate Gooden
Managing Partner/Planning Director – Alex Speakman
Managing Partner – Ben Court
Group Business Director – Sam Jones
Production Company – Scoundrel
Director – Tim Bullock
Executive Producer – Adrian Shapiro
Producer – Julianne Shelton
Editor – Adam Wills Sound: Rumble Studios
Post Production: Heckler
24 Comments
Love it. Simple.
Genuinely funny.
Classy little spot. Well done.
YEWWWWWWWW
This is pretty good I tell you.
Love the lipstick moment
Ha ha – the man is fucking perfect !!
Simple, funny and plenty of metal. Nice one guys.
I agree a car spot i want to say something positive to. great stuff.
I hate a tone of stuff, but not this. Nice and clean.
Genuinely fucking great work. No BS.
well done, a great simple spot.
Hey… a sophisticated joke for once.
Well done. Good on the client for taking this on.
I love that Saatchi now makes their employees comment
Car porn, car porn, insert funny part, more car porn, car porn.
Client insisting on more product shots, Agency trying desperately to salvage an idea.
The unfortunate truth of templated advertising.
I love it. Well done all.
A car so beautifully styled that people stop and gape at it. Yeah, right.
A great idea, well executed with stolen pictures.
In art it would be a forgery.
In advertising it’s celebrated.
What have we become?
https://vimeo.com/100964931
https://vimeo.com/141131029
Yep. Well done.
@Jim Robinson, whoever you are,
apart from the generic car shots that are obligatory to every car ad, and that you yourself have clearly plagiarised, how is this in any way similar?
Love it.. the song is what tops it off.
Anybody know who/what that song is??
Great commercial. Simple but effective. I own a Kluger and love it. Hubby had a good laugh thinks the lady in the ad looks like me, I wish!!
The Monz
Song in commercial is Latryx’s funky, indie-pop hit “Lady Don’t Tek No”
Song isLatryx’s funky, indie-pop hit “Lady Don’t Tek No
Great ad Great car, love my Kluger