Asia Pacific Tambuli Awards for effective advertising for good names executive jury led by Hakuhodo Kettle Tokyo's Kentaro Kimura

Kentaro Kimura PHOTO.jpgThe Asia Pacific Tambuli Awards has announced the members of its Creative Executive Jury for 2017, led by Kentaro Kimura, Co-Chief Executive Officer and Executive Creative Director of Hakuhodo Kettle Tokyo, as Jury President. The overall Jury President this year is Matt Eastwood, global CCO at J Walter Thompson.

The pioneer in award shows globally to celebrate effective advertising for good, the APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The Creative Jury members this year are as follows:
Kentaro Kimura, Co-Chief Executive Officer & Executive Creative Director, Hakuhodo Kettle Tokyo (pictured above)
Michael Knox, Chief Creative Officer, Grey Group Hong Kong
Badong Abesamis, Chief Creative Officer, Y&R Philippines
Joakim Borgstrom, Chief Creative Officer, BBH Singapore
Thierry Halbroth, Managing Partner and Executive Creative Director, Publicis Hong Kong
Teeny Gonzales, CEO & Executive Creative Director, Seven AD, Philippines
Dominic Stallard, Chief Creative Officer, Saatchi & Saatchi Singapore

The Creative Executive jury evaluates entries under the following categories: best of country, best of Southeast Asia, creative effectiveness, design for good, innovation for good, startup for good, insights and strategic thinking, public relations, regional brand development and sustainable campaign.

Borgstrom_BBH_edited-1.jpgCommenting on the award BBH Singapore's Borgstrom (right) said, "Advertising is a powerful weapon, used well it can have a real impact in the world, it can change peoples minds and behaviours. Let's make sure we point it in the right direction."

Michael Knox on the other hand opines that, "Acknowledging the brands who use their powers for good while also achieving great commercial success is an important function of the APAC Tambuli Awards. It's like the perfect combination. It's equally inspiring to spend time with such a great list of people, working through the entries and finding the biggest ideas that worked the hardest."

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Deadline for entries is March 30. Visit here for details and entry kit. For inquiries contact bernadette.zulueta@uap.asia.

Leave a comment