Craig Bailey departs DDB/Track to join Five by Five as ECD and shareholding creative partner

Launch marketing agency Five by Five has today announced the appointment of Craig Bailey (left) as a shareholding creative partner in the role of ECD.

The integrated agency opened its Sydney doors in September 2015 bringing its launch proposition from the UK and US to Australia to great effect. Bailey’s appointment aims to build on this proposition, driving the agency’s creative offering across key launch communication channels including TV, OOH, digital, social media, PR and experiential.

Following a successful spell at BMF, Bailey was creative director at Pusher for 4 years, winning a range of clients including Lorna Jane, Google Creative Labs, Goodman Fielder, Brisbane Heat, Nature’s Own and GSK/Panadol. As creative partner most recently at DDB/TRACK, he led CX, digital and direct for McDonald’s, Westpac, BT and VW, winning a silver Effie and multiple ADMA’s for Westpac. An 18 year career has brought recognition from Cannes, D&AD, One Show, Effie’s, Webby’s, B&T Agency of the Year, AdNews, AIMIA, ADMA, AWARD, and Caples.

Bailey joins the Sydney leadership team alongside client director, Larissa Rembisz (above, centre), and managing director (above, right), Matt Lawton.

Says Lawton: “We’re thrilled to bring someone of Craig’s calibre into the business. His well rounded experience, award winning pedigree and proven new business snaring history bodes well for the Australian arm of our network. He’s a great believer in the integration of marketing disciplines and that fits perfectly with the way we plan and execute launch campaigns across digital and traditional channels.”

Says Bailey: “I’ve been impressed with the Five by Five approach and their values as an agency challenging the established elite. My fellow creative leaders in LA and London fit that bill of ambition and genuine passion for craft and innovation. The opportunity to collaborate across the offices on a mix of international clients, as well as our local accounts was too good to pass up. The existing client list in Sydney already includes a lot of brave challenger brands and I’m pumped to be leading the growth of the agency and its creative reputation.”