Food Network promotes Kids Cooking Takeover month with new campaign produced by SPLINTR

Food Network has recently engaged SPLINTR to produce an integrated campaign featuring US cake decorating sensation Duff Goldman for its Kids Cooking Takeover month in March 2017.

Goldman is a US pastry chef, television personality and host of the popular Duff Till Dawn and Ace of Cakes on Food Network. He is famous for sculpting “anything out of a cake” including the Hubble Telescope and Hogwarts Castle. He also created President Obama’s 2013 inauguration cake.

VIEW THE PROMO

The campaign consists of a five-minute interstitial film, stills campaign as well as 360 and social content. Director Gavain Browne worked closely with SBS creative to write the main film, develop social content and create a stills campaign, shot by Giles Park.

The main film sees Duff mentor five Aussie kids in the art of cake decorating while they teach him a thing or two about Australia.

Says Browne: “Duff was an absolute pleasure to work with. He has a genuine affinity with kids that made the set a really comfortable and fun place to be. The whole process collaborating with SBS on this project was a joy.”

Says Alex Conomos, marketing manager, Food Network: “SPLINTR took our creative idea and brought it to life with an engaging and beautifully shot interstitial that we’re all very proud of.”

Food Network is Australia’s only free-to-air 24/7 food channel serving up everyday food and food inspiration from around the world. Duff Till Dawn Season 1 is available to stream on SBS On Demand.

To find out more about SPLINTR visit wearesplintr.co.

SBS

Colourist Matt Fezz