GPY&R Melbourne recruits Wunderman UK’s Ash Mustchin as digital + customer experience head

GPY&R Melbourne announced today the appointment of Ash Mustchin into newly created position of head of digital and customer experience.

This appointment reflects the evolving needs of GPY&R’s clients and also as a result of new wins and agency growth.

Prior to joining GPY&R, Mustchin worked across APAC, Europe and Africa, leading the creation and implementation of digital campaigns and programmes for SABMiller and brands including Google, L’Oreal, Nestle and Huawei.

Most recently at Wunderman UK he led the implementation for Huawei’s global consumer presence as well as SABMiller’s global digital consumer programme encompassing CRM, social and web platform migration.

He has been recognised at top award shows including Cannes Lions, Webbys, One Show and D&AD.

Says Matt Farrugia, managing partner, GPY&R: “Ash worked with us prior to his global whirlwind, and we’re so pleased to have him return to GPY&R – he’s a true talent, one of the best in this market, with a wealth of experience on offer for our clients.”

Says Mustchin: “Since I started working in advertising I’ve always extolled GPY&R’s digital capabilities so I’m thrilled that I’m now here at GPY&R in a full time capacity. I can’t wait to hit the ground running to work with our clients on groundbreaking work.”