News Corp Australia announces senior executive team changes to bolster publishing and digital

March 30 2017, 4:43 pm | BY Ricki Green | No Comments

07a3e09.jpg073d39a.jpgNews Corp Australasia has today announced two senior executive appointments to further strengthen the company’s publishing and digital businesses.

Damian Eales has been appointed chief operating officer, publishing and Nicole Sheffield has been promoted to chief digital officer for News Corp Australia.

In Eales’ role, he will be responsible for all aspects of the company’s metro, regional and community publishing, incorporating eight metro daily and Sunday mastheads, 19 regional mastheads, and more than 100 community mastheads. As COO, he will drive the performance and strategic priorities for News Corp’s extensive publishing assets that reach 14 million Australians each month.

Sheffield’s appointment represents an expansion of her current role as managing director of News Digital Networks Australia (News DNA), meaning she will now take additional responsibility for digital revenue growth and strategy; audience and subscription growth; content optimisation and marketing; and digital product innovation. News Corp Australia is the country’s number one digital content publisher, with leading brands in news, real estate, sport, food, and fashion. She retains her oversight of the NewsLifeMedia magazine division.

 

Says Michael Miller, executive chairman, News Corp Australasia: “These appointments will ensure we meet our strategic priorities to maximise revenue and audience opportunities.  It is important we adapt our business to respond to changes in market conditions and with these Damian and Nicole at the helm, it will ensure we are structured for future growth and success.”

Eales joined News Corp Australia in 2013 as strategic partnerships director before being promoted to chief marketing officer. Sheffield joined the company in 2012 as CEO of NewsLifeMedia. Prior to this she was general manager of Foxtel’s Lifestyle Channels group.

These changes complement other recent changes within News Corp Australia, including the appointment of Lou Barrett to executive general manager, network sales; and Dominic Hatfield, chief technology officer.

Eales and Ms Sheffield roles are effective immediately.