Pizza Hut appoints The Monkeys as lead creative agency partner following a competitive pitch

Pizza Hut logo.jpgAfter a competitive pitch, Pizza Hut Australia has appointed The Monkeys as lead brand and advertising agency in Australia.

The move comes as Allegro Funds has teamed up with the local Pizza Hut management team to buy the master franchise from US parent Yum! Brands and has recently completed the acquisition of the Eagle Boys chain.

Says Lisa Ransom, CEO, Pizza Hut Australia: "We are delighted to appoint The Monkeys as our lead agency. They showed a great strategic opportunity for Pizza Hut in Australia coupled with a great creative approach."
Says Mark Green, co-founder and CEO, The Monkeys: "Pizza Hut is a brand we have all grown up with and we are looking forward to helping the local team transform Pizza Hut into a much stronger rival to market leader Domino's."

Work has already begun.

8 Comments

??Confused?! said:

But another site says Host resigned the Pizza Hut business to take up Chicken Treat, Red Rooster and Oporto ...

Oh spin, how hard you are to unravel.

Ezra said:

Nothing will revive this brand.The world has moved on from this rubbish.

@@Ezra said:

Experience proves that a US client often has no influence whatsoever on an Australian one. Especially an Australian retail/FMCG.

@ @@Ezra said:

'No One Out Pizza's the Hut'... Not the Reebok Pizza Pumps

topins said:

someone once told me a story about why pizza hut failed in oz....i forget why

Pie Tops said:

A fucking stupid idea, clearly not scalable or profitable, and here's the list of the industry's best minds whose time was taken up with it:

CREDITS
Client Pizza Hut
Campaign: $7.99 2-Topping Pizza
Title: March Madness Pie Tops
Launch Date: March 6, 2017

—March Madness Pie Tops :: Interactive Credits List

Agency Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Scott Bell
Creative Director: Tara Lawall
Associate Creative Director: Ben Bliss
Associate Creative Director: Evan Schultz
Design Director: Michael Kleinman
Associate Design Director: Mark Yoon
UX Director: Luis Volante
Chief Creation Officer: Sally-Ann Dale
Co-Head of Film Production: Jesse Brihn
Co-Head of Film Production: Bryan Litman
Broadcast Producer: Scott Sitman
Associate Producer: Tony Xie
Associate Director, Production Business Affairs: Librado Sanchez
Senior Business Affairs Manager: Alesa Blanchard-Nelson
Director of Interactive Production: Niklas Lindstrom
Executive Producer, Interactive: Tasha Cronin
Executive Producer, Interactive: Jenn Mann
Interactive Producer: Grace Wang
Technical Director: Michael Mosley
Director of Art Production: Cliff Lewis
Senior Art Producer: Emily Heller
Director of Print Services: Rob Lugo
Print Producer: Rose Mahan
Creative Technology Director: Chris Allick
Tech Lead: Cody Landstrom
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Strategy Director: Ben Brown
Strategist: PJ Mongell
Communications Strategy Director: Delphine McKinley
Communications Strategist: Mariel Milner
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Group Account Director: Ben Myers
Account Director: Bradley Allen
Account Supervisor: Jordan Cappadocia
Account Manager: Victoria Gan
Associate Account Manager: Andrew Mullen
Senior Project Manager: Andrea Verenes
Associate Counsel: Erica M. Palaia

Pizza Hut Client
Chief Brand & Concept Officer: Jeff Fox
Chief Marketing Officer: David Timm
VP, Advertising & Media: David Daniels
VP, Marketing Zipporah Allen
Brand Manager: Antonieta Moreland
Senior Associate Manager, Marketing: Amanda West
APR Cost Consultant: Ron Hacohen

Production Company Biscuit Filmworks
Director: Matt Dilmore
Executive Producer: Rick Jarjoura
Head of Production: Mercedes Allen-Sarria
Line Producer: Andrew Denyer

Editorial Rock Paper Scissors LA
Editor: Carlos Arias
Assistant Editors: Anne Laure-D’hooghe
Producer: Ashley Bartell
Executive Producer: Eve Kornblum

Post Production MPC NY
Grade: MPC
Colorist: James Tillett
Executive Producer: Dani Zeitlin
Producer: Jenna Gabriel
VFX: MPC
Senior Producer: Matthew Loranger
2D Lead: Bilali Mack
VFX Team: Mazyar Sharifian, Anthony Ricciardi

Music
Production: Squeak E Clean Productions, Inc.
Composer: Justin Hori
Executive Producer: Amy Crilly
Producer: Christine Billich

Mobile Development Company TouchLab
Partner: Jeff Namnum
President: Kevin Galligan
Producer: Justin Mancinelli

—March Madness Pie Tops :: Broadcast Credits List

Client Pizza Hut
Campaign: $7.99 2-Topping Pizza
Title: March Madness Pie Tops
Launch Date: March 3, 2017

Agency Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Scott Bell
Creative Director: Tara Lawall
Associate Creative Director: Ben Bliss
Associate Creative Director: Evan Schultz
Associate Design Director: Mark Yoon
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Broadcast Producer: Scott Sitman
Associate Producer: Tony Xie
Associate Director, Production Business Affairs: Librado Sanchez
Senior Business Affairs Manager: Alesa Blanchard-Nelson
DIrector of Interactive Production: Niklas Lindstrom
Head of Art Production: Cliff Lewis
Head of Print Services: Rob Lugo
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Strategy Director: Ben Brown
Strategist: Pj Mongell
Communications Strategy Director: Delphine McKinley
Communications Strategist: Mariel Milner
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Group Account Director: Ben Myers
Account Director: Bradley Allen
Account Supervisor: Jordan Cappadocia
Account Manager: Victoria Gan
Associate Account Manager: Andrew Mullen
Senior Project Manager: Andrea Verenes
Associate Counsel: Erica M. Palaia

Pizza Hut Client
Chief Brand & Concept Officer: Jeff Fox
Chief Marketing Officer: David Timm
VP, Advertising & Media: David Daniels
Brand Manager: Antonieta Moreland
Senior Associate Manager, Marketing: Amanda West
APR Cost Consultant: Ron Hacohen

Production Company Biscuit Filmworks
Director: Matt Dilmore
Executive Producer: Rick Jarjoura
Head of Production: Mercedes Allen-Sarria
Line Producer: Andrew Denyer

Editorial Rock Paper Scissors LA
Editor: Carlos Arias
Assistant Editors: Anne Laure-D’hooghe
Producer: Ashley Bartell
Executive Producer: Eve Kornblum

Post Production MPC NY
Grade: MPC
Colorist: James Tillett
Executive Producer: Dani Zeitlin
Producer: Jenna Gabriel
VFX: MPC
Senior Producer: Matthew Loranger
2D Lead: Bilali Mack
VFX Team: Mazyar Sharifian, Anthony Ricciardi

Music
Production: Squeak E Clean Productions, Inc.
Composer: Justin Hori
Executive Producer: Amy Crilly
Producer: Christine Billich

Somewhat Confused said:

I thought Lavender in Sydney had been given the (new) Pizza Hut business, as they created the "Hut Spot" campaign. Or were they just working on a project and didn't participate in the pitch?

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