Woolies continues its 'That's why I pick Woolies' platform with new spot via M&C Saatchi, Sydney

Screen Shot 2017-03-22 at 10.16.12 am.jpgAustralian super market chain Woolworths, has debuted its latest spot in the 'That's Why I Pick Woolies' brand campaign from M&C Saatchi, Sydney.

The campaign was directed by Steve Hudson of Plaza Films.

Agency: M&C Saatchi, Sydney
Creative Partner:
Tom McFarlane
Creative Director:
Michael Andrews
Associate Creative Director:
Phil Leece
Associate Creative Director: Paula Kearny
Head of Art: Niccola Phillips
Strategy Partner: Sophie Ayles
Group Head: Hayley Larkman
Snr Account Director: Kayte Webb
M&C Head of Moving Image: Rod James
M&C Executive Producer:
Loren August
Production Company:
Plaza Films
: Steve Hudson
Executive Producer: Peter Masterton
Producer: Melissa Weinman
Sound: Song Zu
Editing Company: The Editors


Wake me up before you go go to Woolies said:

There's something admittedly nice about this campaign and the family moments, but it's kind of let down by the bog standard 'price' section. Surely there's a better way to integrate the price message that doesn't spoilt the spot so much?

Sean said:

Casting is so hard in Australia ie really good actors who will do commercials.The guy who plays the father in this spot is a gem.He makes me smile every time I see it.And it is a funny little script.

Rita said:

This is retail but not as we know it.No one screaming at me, no horrible songs.
Agree on price point.

Lover said:

Amazing how many of those M&Cers have worked together for over 10 years.

Claire said:

Saw this with my husband who remarked on the role played by the father in the TVC.Such a different portrayal of dad in an ad.Not the usual dad is a bubbling idiot.This one shops and cooks -just like my husband.Well done woolies for breaking out of the stereotypes.

Toni said:

I must agree with Sean - the guy who plays the father in this Woolies campaign is just great. So real, human and fatherly.

Stephanie said:

The bloke doing the woolworths add strikes me as a fuckwit

mick said:

Who plays Mum

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