Woolworths feeds Australian footy hunger in newly launched AFL campaign via M&C Saatchi

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Screen Shot 2017-04-04 at 9.22.59 am.jpgTo celebrate its third year of supporting AFL, Woolworths is launching a new integrated sponsorship campaign, ‘Feeding your hunger for Footy’ via M&C Saatchi, Sydney.

The spot was aired during the first round of the 2017 season and will also be seen this weekend across the women’s grand final.

Woolworths is the official supermarket and fresh food partner of the AFL. ‘Feeding your Hunger for Footy’ puts fans at the centre of the campaign, connecting them through celebrating the rituals of Friday night footy and the unique language and humour of the game.

Commentary throughout the campaign is courtesy of veteran AFL broadcaster Denis Cometti. Eagle eyed fans will spot Women’s AFL players Katie Brennan, Darcy Vescio and Nicola Stevens enjoying a girls’ night in for the game in the TVC, as well as Jake Sidebottom, Tom Hawkins and Josh Kennedy across the sponsorship campaign.

Says Andrew Hicks, director of marketing, Woolworths: “We know that watching the footy on a Friday night with friends and family at home is a favourite pastime for many of our customers. Through this campaign we aim to share their passion for the game, and celebrate how Australians come together over food to cheer their favourite team on.”

Says Tom McFarlane, creative partner, M&C Saatchi: “AFL fans have been starved of footy action. Timed to coincide with the men’s opening rounds and the inaugural Women’s grand final, Woolworths are going to make sure they don’t go hungry for a minute longer with this fun campaign.”

The campaign will run across the Channel 7 broadcast partnership, 30″ TVCs, OOH, radio, digital, in-store POS, digital discovery and social, as well as at the games throughout the season at the Woolworths Playgrounds across various grounds in Melbourne.

Client: Woolworths

Andrew Hicks – Director of Marketing Supermarkets

Nick Chapman – General Manager, Marketing Communication & Brand

Peter O’Sullivan – Head of Public Relations, Community and Sponsorships

Elizabeth McCall – Marketing Communications Manager

Jess Syam – Marketing Communications Specialist

Aysha Downs – Marketing Manager, Sponsorship

Rommel Fernando – Assistant Manager – Sponsorship & Activation

Agency: M&C Saatchi

Tom McFarlane – Creative Partner

Michael Andrews – Creative Director

Ben Stainley – Senior Copywriter

Nathan Moore – Art Director

Mark Wilkinson – Copywriter

Sophie Ayles – Strategy

Rod James – Executive Producer

Dean Hastie – Design Director

Rochus Dahnken – Designer

Luke Renton – Digital Producer

Sarah Webb – Print Producer

M&C Saatchi Sport & Entertainment

Jamie Gilbert-Smith – Managing Director

Tom Mort – Account Director

Katie Leslie – Account Manager

 

Production Company: Renegade Films

Executive Producer – Joe Connor

Director – Paul Goldman

Editor – Michael Houlahan

 

Post Production: Vandal

Post Production Producer – Anna Greensmith

Sound Engineer – Nigel Crowley

Flame Compositor – Stu Cadzow

 

Media Agency: Carat

Barbara Messitt – Group Business Director

Jen Douneen – Connect Sponsorship & Integration Director

Activation Partner: MKTG