Clemenger BBDO Melbourne leads Aussie agency pack in the first wave of The One Show finalists

Screen Shot 2016-07-27 at 8.19.53 am-thumb-400x228-227210.jpgThe One Show has announced the first wave of finalists in Cross-Platform, Film, Direct Marketing and Print & Outdoor with Australia picking up a total of 35 finalists led by Clemenger BBDO, Melbourne with 10 finalists.

In Cross-Platform Australia scored eight finalists led by Clemenger BBDO Melbourne and Leo Burnett Sydney with two finalists apiece. BWM Dentsu Melbourne, TBWA\Melbourne, Leo Burnett Melbourne and Marcel Sydney scored one finalist each.

The Film category saw Australia pick up five finalists led by Revolver\Will O'Rourke with two finalists via Wieden+Kennedy Portland and Biscuit Filmworks, whilst Clemenger BBDO Melbourne, TBWA\Melbourne and R/GA Sydney picked up one each.
Australia scored 14 finalists in the Direct Marketing category led by Clemenger BBDO Melbourne with four finalists followed by BW Dentsu Melbourne with two finalists. Marcel Sydney, TBWA \ Sydney, Leo Burnett Melbourne, TBWA\Sydney, Leo Burnett Sydney and Havas Sydney all scored one finalist apiece.

In Print & Outdoor Australia scored eight finalists led by McCann Melbourne with three. Clemenger BBDO Melbourne scored two finalists whilst 303 MullenLowe Perth, Havas Sydney and Saatchi & Saatchi scored one finalist each.


Australian Finalists


Cross Platform
BWM Dentsu / Melbourne, Chadstone, Tailor Made Store
TBWA\Melbourne / Melbourne, ANZ, GAYNZ
Leo Burnett / Sydney, Samsung Australia, Pocket Patrol
Clemenger BBDO / Melbourne, Pacific Brands Underwear Group (Australia), The Boys
Clemenger BBDO / Melbourne, Transport Accident Commission (Victoria), Meet Graham
Leo Burnett / Melbourne + Studio Pancho / Melbourne, Headspace, Reword
Marcel / Sydney, ABC / Marcel, Art Breaks
Leo Burnett / Sydney, Samsung Australia, Pocket Patrol

VIEW THE CROSS-PLATFORM SHORTLIST

Film
Clemenger BBDO / Melbourne, Pacific Brands Underwear Group (Australia), The Boys
Revolver/Will O'Rourke / Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles, Old Spice, Jungle Hero
Revolver/Will O'Rourke / Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles, Old Spice, Whale
TBWA\Melbourne / Melbourne, ANZ, ANZ Pocket Money
R/GA / Sydney, Google, Through the Dark

VIEW THE FILM SHORTLIST

Direct Marketing
Marcel / Sydney, Tiger Beer, Air-Ink
BWM Dentsu / Melbourne, Chadstone, Tailor Made Store
Clemenger BBDO / Melbourne, Transport Accident Commission (Victoria), Meet Graham
TBWA\Melbourne / Melbourne, ANZ, GAYNZ
BWM Dentsu / Melbourne, Chadstone, Tailor Made Store
Clemenger BBDO / Melbourne, Mars Chocolate Australia, Hungerithm
Leo Burnett / Melbourne + Studio Pancho / Melbourne, Headspace, Reword
Clemenger BBDO / Melbourne, Mars Chocolate Australia, Hungerithm
TBWA / Sydney + Eleven / Sydney, M.J. Bale, Uncrushable
Leo Burnett / Sydney + The Pool Collective / Sydney + Starcom MediaVest Group / Sydney +
Edelmen / Sydney, Samsung Australia, brainBAND
Saatchi & Saatchi / Sydney, Toyota Motor Corporation Australia, LandCruiser Emergency Network
Clemenger BBDO / Melbourne, Mars Chocolate Australia, Hungerithm
Havas / Sydney + Red Agency / Sydney + FINCH / Sydney, Steve Waugh Foundation, The Riderless Bike
Saatchi & Saatchi / Sydney, Toyota Motor Corporation Australia, LandCruiser Emergency Network

VIEW THE DIRECT MARKETING SHORTLIST

Print & Outdoor
303 Mullen Lowe / Perth, Royal Life Saving WA, Passwords With A Purpose
Clemenger BBDO / Melbourne, Pacific Brands Underwear Group (Australia), The Boys
McCann / Melbourne, University Of Melbourne, Made Possible By Melbourne
Clemenger BBDO / Melbourne, Transport Accident Commission (Victoria), Meet Graham
McCann / Melbourne, YMCA, Playnasium
Havas / Sydney + Red Agency / Sydney + FINCH / Sydney, Steve Waugh Foundation, The Riderless Bike
McCann / Melbourne, YMCA, Playnasium
Saatchi & Saatchi / Sydney, Toyota Motor Corporation Australia, LandCruiser Emergency Network

VIEW THE PRINT & OUTDOOR SHORTLIST

3 Comments

Disheartened said:

Next year I'm just going to sift through old award annuals to think of an idea. I really didn't thinks Clem's Melb were capable of such plagiarism.

? said:

Enlighten us 'Disheartened'

Really said:

Disheartened... really? Lazy agency bash.

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