Internet service MyRepublic unveils Gigatown competition and campaign via Campaign Edge

Screen Shot 2017-04-21 at 7.38.24 am.jpgMyRepublic is set to cause a stir by asking Australians to rise up and demand the same ultra-fast internet speeds their compatriots in New Zealand and Singapore have access to in a brave new campaign which is a collaboration between creative agency Campaign Edge.

Called Gigatown, the campaign is a collaboration between creative agency Campaign Edge and MyRepublic, and will see one Australian community winning a free MyRepublic internet service that is up to 40 times faster than normal nbn speeds for its digital citizens and businesses for a whole year.

To be in the running, Australians are invited to say why speeds of up to 1Gbps s are important to them. In addition to lighting up one town with ultra-fast speeds from July, MyRepublic will reward two individual winners with a premium Sony prize pack, which includes PlayStation4 Pro, PlayStationVR, Sony 49inch 4K HDR TV and Sony 5.1ch Home Cinema System with Bluetooth.

MyRepublic's head of marketing, Bridget Devlin said the campaign will continue to disrupt the well-established, crowded internet market, and get people talking.

Says Devlin: "This campaign challenges the view that Australians don't want or need Ultra-Fast internet speeds and supports our goal of giving one community the opportunity showcase the difference a 1Gbps service can make."

Says Stuart Gillies, managing director, Campaign Edge: "When MyRepublic wanted to create a campaign that challenged the view that Australian's didn't want ultra-fast broadband speeds like Singapore and New Zealand, we jumped on board and Gigatown was born. Affordable 1Gbps speeds for your town? I only wish I was allowed to enter."

The Gigatown campaign breaks this week with a TVC running on Foxtel, content across digital channels, direct mail and a PR campaign delivered by MyRepublic's agency partners, Havas Media (TV), Reef Digital Agency (digital) and Red Agency (PR).


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