J. Walter Thompson challenges perceptions around Parkinson's disease in new campaign

ParkinsonsNSW1 (1).jpgUncontrollable shaking: it's the most commonly recognised symptom of Parkinson's.  But not so recognised is how many young people are affected by the disease, a sobering and little known fact highlighted in an emotive new campaign for Parkinson's NSW from J. Walter Thompson, Sydney.

Launching this week to coincide with World Parkinson's Day, the powerful film 'The Hold' was directed by industry legend, David Denneen through Filmgraphics. It features an elderly man and his daughter holding hands, to subdue the father's shaking. Or though it seems. It is then revealed that it is in fact the young woman whose hands are shaking, and she is the one who is living with Parkinson's.

WATCH 'THE HOLD' FILM
ParkinsonsNSW2 (1).jpgSays Simon Langley, ECD, J. Walter Thompson, Sydney: "The film is intended to challenge what people believe they know about Parkinson's - that it only affects old people. In fact, the tragic reality is that three Australians under 40 are diagnosed with Parkinson's every single day. We needed an idea that would correct this misconception whilst delivering a strong emotional response. This hopefully in turn will encourage donations to help fund a cure for this debilitating disease."

Says Jo-Anne Reeves, CEO, Parkinson's NSW: "The campaign highlights how important it is to find the cure so that young people can lead a life without Parkinson's. Today marks the 200th anniversary of when James Parkinson published the first paper identifying the disease. Help us find the cure."

The latest campaign follows several other highly successful executions developed by J Walter Thompson Sydney for Parkinson's NSW including 'The Lucky Ones' and 'Mannequin Challenge'.

The campaign comprising 45" & 30" TVC's and an online film will be followed by a second phase of the 'Parkinson's makes simple hard' print executions, photographed by iconic Australian photographer Simon Harsent, again highlighting the challenges those living with Parkinson's face every day.

Agency: J. Walter Thompson, Sydney
Executive Creative Director:  Simon Langley
CD / Copywriter: Paul Coghlan
CD / Art Director: John Lam
Executive Planning Director: Angela Morris
Group Account Director: Anne Gibson/Ana Lynch
Producer: Gemma Kay
Director: David Denneen, Filmgraphics
Producer: Anna Fawcett, Filmgraphics
Editor: Toby Denneen
Audio: Smith & Western

Client:
CEO Parkinson's NSW: Jo-Anne Reeves

23 Comments

PC said:

Absolutely brilliant.

dave w said:

brilliant

Jimmy D said:

Lovely spot

DC said:

Powerful stuff.

Steve Callen said:

Great work. Intelligent, thoughtful and beautifully crafted.

Greidy said:

Nice one Johnny and JWT.

Grant said:

Really beautiful work. Well done to all involved.

DK said:

Well done. Lovely spot. Well shot Mr D. It was understated and caught me.

Andrew Tinning said:

Love this.

Wow said:

Beautiful piece Langers and team. Very emotive.

Dav said:

Beautiful work.

... said:

Nicely done

Alex Wadelton said:

Wow, that's powerful. I teared up. Well done.

from Brisbane said:

So simple. So powerful.

First comment said:

Love it.

Chuey said:

Nice one Cogsy and Johnny! Simple yet powerful.

Noel Magnus said:

Congrats to all involved. You nailed it.

Well it's not bad, but... said:

... look at me instead!

- Old CD Guy

Joe J said:

Such a powerful spot. Well done to all involved. It made me stop and think. Thank you.

Booker said:

Great. So simple.

Steely Dan said:

It's been said a bunch already, but it's worth joining in: so simple and so powerful. Fantastic work.

Rob said:

Brilliant. Glad to see the team still producing the great standard of work I saw in my time there.

bruce said:

beautiful and powerful

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