More than 100 senior media owners gather at Zenith’s annual Open Day in Melbourne

Zenith has hosted its annual Open Day in Melbourne, where more than 100 senior media owners were immersed in the Zenith philosophy and special client activations, held last night at Zenith’s offices in Southbank.

The Melbourne Open Day is an annual traditional and follows the success of a similar event in Sydney on April 20th, where 130 media owners attended.

Zenith CEO Nickie Scriven and Melbourne general manager Megan Kay kicked off the evening by discussing the Zenith proposition for clients to drive marketing-led growth. A live interaction followed to demonstrate Zenith’s proprietary CX Suite, that includes data, analytics and consumer journey mapping, and Innovate tools and how both are revolutionising the way that Zenith works with its clients and media partners through data, technology and creativity.

Zenith highlighted its commitment to a constructive and collaborative three-way relationship between the agency, its clients and media owners to support Zenith’s purpose of driving marketing-led growth for clients, and delivering on its promise of ‘Dependable ROI’.

Says Scriven: “The purpose of our Open Day is to forge closer working relationships with our valued media partners. When our media partners understand our approach and process to drive marketing led growth for our clients they can respond more effectively to briefs. The power of Zenith’s CX Suite and Innovate process, coupled with our media partners’ deep understanding of their audiences, will create powerful partnerships that will deliver for our clients.”

The audience was then invited to circulate around a number of interactive stands including sampling the delights of the Peters ice cream range, including the Brooklyn collection created in conjunction with New York’s ice cream institution, Oddfellows; burning off calories at Tennis Australia’s competitive ‘Hot Shots’ stand; as well as an up front and personal look at the recently launched Honda Civic sedan and the HRV.

Using the activations, Zenith demonstrated the core challenges for each client and how the agency was navigating new perspectives to help grow its clients’ businesses and explaining the opportunities for media owners and the role they could play.

Says Kay: “Our event has been a huge success, allowing our media partners to be immersed within our clients’ brands and gain a deeper understanding of their positioning in market, challenges and opportunities.”