Principals adds human touch to NAB’s newly launched Sydney branch NAB on George

Branding agency Principals has helped NAB launch its new Sydney branch, NAB on George, a new banking experience that demonstrates the business is about more than money.

In addition to providing every day banking services, the branch at 333 George Street will host events and offer networking opportunities for small to medium sized businesses as it forges closer relationships between its customers and banking staff, and moves beyond business as usual.

NAB tasked Principals with designing hoarding for the branch in the lead up to its opening as well as internal signage. Digital in-store panels and an ‘Explore’ zone communicate the points of difference of the branch, with self-service technology and banking experts available to help customers manage their money in easier and more flexible ways.

The work is part of the broader brand identity transformation of the bank, which began mid 2015. From an early stage of the project, Principals has played a significant role working with NAB to evolve the visual identity.

Says Simon Wright, Principals: “It’s exciting to see our brand identity work come to life at the George Street branch. This brand experience truly demonstrates the meaningful change NAB has gone through.”