Sheridan Wadelton returns to GPY&R Melbourne to fill the role of head of broadcast and content

002.jpgSheridan Wadelton (left) has returned to GPY&R Melbourne as head of broadcast and content. Having previously worked at GPY&R from 2007 to 2014, Wadelton was responsible for much of the agency's best productions across brands including Defence Force Recruiting, Medibank, AGL, AFL and Schweppes.

Most recently Wadelton has been managing Melbourne production company Nice Bike.
Says Wadelton: "I'm very excited to be able to head up the production department of such an iconic Australian agency. Knowing that the agency has a real focus on creative quality, which is balanced with a brilliant, inclusive culture, made the decision a no-brainer. In a way, it feels like I'm returning home."

Says Julian Bell, managing partner, GPY&R Melbourne: "Sheri is the ultimate modern production leader. She excels at producing those 'indefinable ideas' that are the hallmark of the agency, requiring multiple production disciplines and solutions. Her experience on both sides of the production fence means she can move quickly, collaborates well, solves and shares. Add to that her experience in content delivery and you can see why we're so thrilled to have her back."

14 Comments

Old client said:

That's a really good move - she's one the best operators around. Nice one Sheri and Patts...

Nick S said:

Nice one lady! Great news. See you soon.

Steve Callen said:

Fantastic producer. Great move, GPY&R.

Creative said:

Well done Patts, a bloody brilliant producer and an even better person.

Trent said:

Onya, Shezza!

ES said:

Lucky GPY&R!

BJ said:

Great move Sheridan, congrats Patts!

Craig Griffin said:

Good to see you back at Patts! Well done, Sheridan.

Dad/Poppy said:

I'm glad that all at Patts agree along with the family that Sheri has endless qualities and as a mother or a manager there is NON better, we are very proud.x

Barnaby said:

Brilliant pick up by GPYR. She is a gun. Look out patts are on the rise with Sheridan in this role!

WF said:

Very lucky to have her, Patts.
One of the very, very, very best producers in the business. Got f-all taste in football teams however.

Mat.C said:

You rock Sherrie. Well deserved!

Rainman said:

Woman's a jet.

Lucky to have her.

-GK said:

On ya Sheri

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