Superannuation fund Hostplus chooses Ogilvy, Melbourne as creative agency partner after pitch

Hostplus, one of Australia’s largest superannuation funds, has chosen Ogilvy Melbourne to become its creative agency of record after a competitive pitch process.

Established in 1988, Hostplus has close to one million members and more than 120,000 employers contributing to its super funds. With over $23 billion in funds under management, it has grown to become one of the largest funds in Australia.

Hostplus is the industry superannuation fund for the hospitality, tourism, recreation and sport industries, however anyone can join no matter which industry they work in.

As an industry superfund, it’s run to benefit members, so there are no commissions paid to financial planners and no dividends paid to shareholders. That’s why they can keep their fees low and offer a competitive suite of investment options.

Says Ogilvy Melbourne managing partner Michael McEwan: “We are tremendously excited about the opportunity to work with one of Australia’s largest and best performing superannuation funds. The Hostplus team have an enormous level of energy and passion for the members and industries Hostplus serves. This is an award-winning fund, delivering excellent returns to its members’ year on year, and we share their passion and ambition for their brand. We can’t wait to get started.”