303 MullenLowe scales up media offering; joins forces with global partner MullenLowe Mediahub

Andrew_Livingston LR2.jpg303 MullenLowe is ramping up its media offering joining forces with its global network media partner, MullenLowe Mediahub to form 303 MullenLowe Mediahub Australia.

The expanded media offer will be headed up by Andrew Livingston (pictured) as chief media officer, who joined 303 MullenLowe in January and will be housed in 303 MullenLowe's offices in Sydney and Perth. Mediahub will continue to be fully integrated with 303 MullenLowe's creative, digital and PR capabilities, but will add scale and significant international credentials to the offer. Livingston will be supported by Phil Ely in a new role as head of communications planning and 303 MullenLowe's general manager for media, Jacqui Purcell.
Says Nick Cleaver, CEO, 303 MullenLowe: "Over the past 18 months we have grown our client base, launched a Media Sciences team delivering programmatic media and performance analytics, and welcomed Andrew Livingston to lead our media team nationally. Bringing the MullenLowe Group's media resources together represents the next natural step in our journey, enabling a bigger media footprint, a wider set of clients and enhanced access to a global network of media resources and talent."

Headquartered in Boston, MullenLowe Mediahub was named MediaPost's Creative Media Agency of the Year in the USA last year, with an enviable client list that includes JetBlue, Netflix, Bose, Harley-Davidson, Royal Caribbean, Western Union, Chipotle, and its most recent win Remy. Globally, Mediahub employs over 450 people in 12 offices worldwide, including Los Angeles, New York, London, Singapore, Tokyo and Shanghai, and is affiliated with IPG Mediabrands for global media buying.

Says Livingston, who was previously CEO of IPG's Initiative Media in Australia: "Partnering with one of the world's most creative media agencies will cement our status as a truly hyperbundled shop here in Australia. Our clients will benefit from a global media toolkit, an expanded local team, continued access to 303 MullenLowe's creative, digital, social and PR teams, and MullenLowe Profero's digital transformation capabilities. Our ambition is to grow our media business more aggressively whether that be as a bundled or as a stand alone media offer. We believe we offer media clients something compelling and unique."

303 MullenLowe Mediahub Australia will launch with a client roster including internationally aligned business Netflix, Western Union, CFA and Nutricia, joining with 303 MullenLowe's existing media roster, which includes TK Maxx, Harley-Davidson, Fujitsu Australia, Edith Cowan University and Braintree.

This move creates the only media agency of any scale in the market to be fully integrated with creative, digital and PR capabilities.

Says Ross Jenkins, executive director, MullenLowe Mediahub EMEA & APAC: "Aligning the 303 MullenLowe media entity with MullenLowe Mediahub in Australia makes perfect sense. Australia is one of the most significant media markets for MullenLowe Mediahub outside the United States, and this announcement signifies our intent to build on our successes elsewhere in the world. We think the Mediahub model, combining media, data and creativity, will be an attractive proposition for brands in Australia."

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