BIG4 Holiday Parks takes on hotels in latest ‘Isn’t it time’ TV campaign via Balance, Melbourne
BIG4 Holiday Parks is taking on hotels in its new campaign via Balance, Melbourne.
General manager of marketing and sales Campbell Davies is bullish about the competitive picture for BIG4 Holiday Parks.
Says Davies: “BIG4 Holiday Parks don’t only compete against other holiday parks. We compete against hotels, motels, resorts and cruises. There are perceptions out there that holiday parks and caravan parks are stuck in the 70’s and not answering the needs of contemporary travellers when nothing could be further from the truth.
“This is why we worked with Balance to extend the “Isn’t it time” brand campaign they developed to appeal to customers who are not presently considering a BIG4 holiday.”
Says David Gullotti, creative partner, Balance: “The campaign captures the non-considerer’s attention by referencing the traditional hotel, motel and resort benefits and puts a humorous, BIG4 spin on them.”
Adds Davies: “The message is that BIG4 have all these things and a range of accommodation options that you might not expect. We wanted to show the audience what they were missing out on and we think the team at Balance got it right.”
Agency: Balance
Client: BIG4 Holiday Parks
Client Exec. Marketing Team: Cam Davies, Katie Cage
Creative Director: David Gullotti
Writers: David Gullotti, Rankin McKay, Bridget Emmerson
Art Director: Deb Mortensen, David Gullotti
Account Manager: Tanya Sprague
Head of Account Service: Trent O’Sullivan
Production: Chocolate Studios
DOP: Dave Ellis
Editor: Steve Jennings
Director: Ross Tucker
Original music: Rob Upward
1 Comment
Great work, well produced. Really makes a stance in the category. Good job!