BMF and FFA take home two prestigious Grand Awards at the Clio Sports Awards in New York

received_10154411102561689.jpgThe Clio Sports Awards has just revealed its 2017 Grand Winners in a ceremony at the Capitale in New York.

BMF and Football Federation Australia (FFA) have been awarded two Grand Awards for "You've Gotta Have a Team" in the Direct and the Public Relations medium. This result adds to the two Golds in PR and Direct and one Bronze in Social, announced last week.
Screen Shot 2017-05-17 at 10.28.41 am.jpgSays Cam Blackley, BMF ECD (pictured above on stage at the ceremony accepting the awards): "To be honoured and acknowledged in the world's most sophisticated sports market is humbling. It demonstrates that you don't need a mega budget to grow your code. You just need a great idea and a kid that just had to have a team."

Clio Sports Awards is an event honouring creative excellence in sports marketing and advertising. Annually, sports marketing executives, commissioners, broadcasters and athletes alike, convene to select from an international pool of submissions. Nike, Under Armour, Gatorade, North Face, Foot Locker, ESPN, Adidas and the Paralympics 'We're the Superhumans' are among the world-class sports brands that have Screen Shot 2017-05-17 at 10.28.49 am.jpgbeen recognised this year.

BMF and FFA's campaign 'You've Gotta Have a Team', is the true story of one kid - Yoshi, a 10-year-old, football-crazy kid - who inspired millions to pick a Hyundai A-League team to call their own. As a result, the A-League broke itsScreen Shot 2017-05-17 at 10.28.58 am.jpg all-time club membership record, and increased game attendances and TV viewership. All this contributed to the FFA signing its biggest TV deal in the history of the league.

Earlier this year, the campaign was also recognised with two One Show Merit Awards and a coveted D&AD Wood Pencil.

Click here to see the other Grand winners. 


ad critic said:

stellar campaign

EC said:

So well deserved! Love that campaign.

FOARB said:

Sorry, but this is really misleading.

Roar had a big increase in memberships because the previous year the fans all protested and nobody bought any. Hence a 30% increase - nothing to do with advertising.

The derbies at the start of the season are always huge, the presence of Tim Cahill also boosted interest.

As a fan this has been one of the most dismal seasons yet with barely any interest. To says inspired millions to pick an A-League club is ludicrous.

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