Cannes Contenders: Innocean Australia

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How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Innocean Worldwide Australia

A family of viewing binoculars became the unlikely heroes earlier this year when they stole a Hyundai Tucson and Australia’s heart. ‘The Seemores’, as they’ve become fondly known, head off on an adventure of a lifetime while Dio’s heavy metal classic, “Holy Diver”, spurs them on!

Innocean Worldwide Australia

This spectacular launch film for the reinvented i30 also went a long way towards reinventing the Hyundai car brand in this country too.