Cannes Contenders: Innocean Australia

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2017-05-02 at 2.30.25 pm.jpgHyundai: The Seemores
Innocean Worldwide Australia

A family of viewing binoculars became the unlikely heroes earlier this year when they stole a Hyundai Tucson and Australia's heart. 'The Seemores', as they've become fondly known, head off on an adventure of a lifetime while Dio's heavy metal classic, "Holy Diver", spurs them on!
Screen Shot 2017-05-02 at 2.26.39 pm.jpgHyundai i30: Never Rest
Innocean Worldwide Australia

This spectacular launch film for the reinvented i30 also went a long way towards reinventing the Hyundai car brand in this country too.

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