Magnum & Co launches new influencer marketing solution Magnetic headed by Simone Bevan

Magnum & Co has taken a serious play in the influencer marketing industry today with the launch of Magnetic – a new end-to-end influencer marketing solution that combines strategic partnerships with amplification to deliver real business outcomes.

Driven by head of influencer marketing, Simone Bevan, the offering comes in response to the increasing demands of clients and the market to build partnerships with influencers beyond purely social. As the theme of integration continues to set the tone for the future of agencies, Bevan said Magnetic will create the standard for influencer marketing in Australia.

Says Bevan: “We’ve developed an offering covering all the critical elements of successful influencer marketing. This is something we feel is not currently being offered in Australia and helped mould our distinction in the market. While there are some great solutions for content creation and influencer identification, there is always an aspect of the approach which is left untapped. This realisation was the foundation from which Magnetic grew.”

Says Katie Barclay, managing partner, Magnum & Co: “As Magnum & Co continues to strengthen our integrated offering, we’re perfectly poised to help clients connect the dots in the influencer marketing space. Unlike other businesses and tech who put a specific emphasis on one aspect of the process, our focus is on building integrated strategies, anchored on real insights, that hero the influencer partnership across multiple consumer touchpoints.

“This is one of Magnum & Co’s biggest launches in the past 12 years and feedback from clients has been overwhelmingly positive. Having an agile model that talks to our core proposition is paramount to the success of Magnetic, we’re excited about what the future will hold.”

With the practice of influencer marketing being required to meet a multitude of business objectives, Bevan says: “It was vital our offering spoke to this. Our identification tool combines technology and insights to ensure influencers are strategically chosen to meet specific client objectives, while our new reporting and optimisation tool ensures we’re focusing on the metrics that drive results. Every step in Magnetic has a distinct purpose and connects the relationship between influencer marketing, public relations, digital, experiential and paid.”

Magnetic will live under the Magnum & Co umbrella and integrate with other agency service offerings. Key clients in the agency portfolio include Red Bull, VOSS, JBL, 3M, Weight Watchers and Under Armour.