The Brand Pool appoints former Webling general manager John Mclean in head of digital position

Independent creative agency The Brand Pool has boosted its ranks, appointing John Mclean (pictured) to the position of head of digital. Mclean joins The Brand Pool from Webling where he was general manager for 3 years.

Says Mclean: “I’m very excited about the opportunity to develop an innovative business model and service offering with The Brand Pool team. Modern technologies mean that agencies are no longer “geo-locked” or limited by size. The Brand Pool has all the skills and capabilities of a big agency, but with the nimbleness, focus and personalised service of a boutique agency.

“I’m not only blown away by the quality of life that Newcastle has to offer, but with the possibility of partnering with Lynn and the team to build our credentials. Her deep knowledge and experience coupled with our innovative approach will no doubt result in a compelling suite of services for our clients.”

Says Lynn Poole, managing director, The Brand Pool: “I’m delighted to welcome John to our team. At a time where big brands are looking for a more personal approach to telling their stories, smaller creative agencies are becoming the driving force behind big scale clients. Being small is starting to mean big if you can offer clients direct access to highly talented, globally experienced people such as John.”

Mclean is seasoned digital marketing specialist with a reputation for championing great digital craft and thinking for corporate, government, NPO and SMB clients. He’s managed digital departments, teams and operations for some of Australia’s top tier creative and digital agencies including JWT, Holler, Leo Burnett, Clemenger BBDO and Droga5.