Balance bolsters digital arm with new recruit Mariana Raltcheva in the role of digital lead

Melbourne independent creative agency Balance has announced the appointment of Mariana Raltcheva as the agency’s new digital lead.

Raltcheva joins Balance with a brief for growth, after working for Penfolds, American Express, Tommy Hilfiger HQ in Amsterdam and Mindshare London and says she was “attracted by the openness of the opportunity and the agency culture.”

Says Trent O’Sullivan, director, Balance: “We are fortunate to have clients who have had the vision and commitment to adopt significant change in channel priorities and will be on the look out for additional partners who like our close working style. We’re very excited to have Mariana leading the Digital team at Balance.”