Cannes Contenders: DDB Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
DDB Sydney
In 2016, images of a mystery prototype spotted testing in the Aussie bush appeared online. It was an entirely new breed of vehicle that had the rev heads guessing. They didn’t know yet, but Volkswagen was about to introduce the powerful Amarok V6 to an Australian market that doubted the performance credentials of its sleek, European design. If Aussie drivers were going to judge our truck by its cover we had to entirely change the cover…
DDB Sydney
In a culture obsessed with brands, we needed to make a brand with only 1% market share a real consideration among luxury sedans. The Skoda Superb has the quality of a luxury car, but not the cache – so we sought out those who could look beyond the badge to judge the car. We created a unique event where people trialed the new Skoda, but instead of the drivers judging the car it judged them. Writers scripted dialogue turn-by-turn, rebutting the criticisms of brand snobs and making people rethink what they value in a car.
DDB Sydney
A unique banking product for unborn babies that turned love and likes into a better financial future. The Australian dream of home ownership is becoming a fantasy. The fact is, the next generation needs to start saving early to have any chance. We worked with Westpac bank to develop a new product to harness the goodwill surrounding a new baby and turn it into a more secure financial future. It is called the Bump Account – a savings account available to unborn babies to recognize the bank’s 200th anniversary, and it comes with a $200 deposit for all Australians born in 2017.