Cannes Contenders: The Royals
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
The Royals
A series of short animated brand films purpose-built for the unique 8ft tall, 360-degree digital screens that surround the three major tennis courts at the Australian Open. The films illustrated the story of an ‘Aperol orange’ travelling through an Italian summer scene like a pinball. The orange interacted to on-screen summer elements like Vespas, as well as in-situ obstacles like commentary boxes and doorways.
Queen Victoria Building: QVB LNY Rooster
The Royals
Sydney is home to one of the largest celebrations of Lunar New Year Festival outside of Asia. Instead of using cliché paper lanterns, cheaply made decorations and lion dancers, the QVB created a more memorable experience for local shoppers and tourists alike. The centrepiece of the campaign was a bespoke 5m Year of the Rooster installation handcrafted by local artists and makers.
Campari Gruppo – Baron Samedi: Summon the Baron
The Royals
A series of OOH street posters which draw inspiration from Haitian Vodou culture whereby people make offerings at shrines to ask for favours or wellness from the spirits. The posters show two well-crafted but mysterious shrines dedicated to the spirit Baron Samedi, handmade in collaboration with a local artist using found artefacts that matched real Haitian offerings – animal bones, feathers and brains, earthly decorations and Baron Samedi’s favourite: alcohol.