CB Exclusive: AIME expands worldwide to address global inequality with film via M&C Saatchi, Sydney directed by Academy Award winning animator Laurent Witz

CB Exclusive – Renowned Australian charity organisation, AIME yesterday launched worldwide with a unique film crafted by creative partner, M&C Saatchi, Sydney and directed by Academy Award winning director Laurent Witz and his team at Zelit Productions.

Twelve years ago, AIME was founded by Jack Manning Bancroft, a young aboriginal man with a dream of bridging the inequality gap through education. Bancroft’s incredible drive and vision has seen his charity change the lives of tens of thousands of underprivileged children across Australia and Bancroft himself be awarded Young Australian of the Year.

Shockingly, the average of Indigenous kids in Australia finishing school is 61.5%, with only 42% going on to tertiary studies. Those who receive assistance from AIME are more likely to complete their studies with the numbers at 87.9% and 74% respectively.

VIEW THE FILM

Says Jack Manning Bancroft, CEO and founder, AIME: “If we want to change the world, we need to change the way it works. Inequality is an epidemic. The richest 1% of the population have accumulated more wealth than the rest of the world combined. AIME allows everyone around the world to play a part in changing this broken system. Our programs are crafted with the power and resources to improve the lives of millions of people globally. I’ve seen the change for twelve years and have no doubt that this program can and will change the globe. It’s time for the mentors to rise.”

Bancroft’s remarkable dream isn’t just working. It’s changing things for the better. And now, he’s taking his vision worldwide.

The powerful launch film was a year in the making and illustrates the unfair system our world is built upon. The story is set in a giant machine city. The film showcases how the city is designed to favour some, while others become workers in its forgotten engine. The hero of the film realises this unfairness, acts upon this realisation and empowers change.

Says Tom Dery, M&C Saatchi worldwide chairman and chairman of AIME Board: “The opportunity for M&C Saatchi to work with such a fabulous organisation is indeed very rare, particularly when our teams can help such an important cause as what AIME stands for. The fact that one of the leading animators in the world was prepared to devote his organisation’s services to such a degree just highlights the passion everyone involved has for this project.”

Says Andy Flemming, group creative director, M&C Saatchi about the film: “In these truly troubled times, it’s humbling to be part of a group of truly visionary people who want change the world through absolute positivity. AIME have taken thousands of kids who were on the path to unemployment, gangs (or worse), and through mentorship showed them the path to a better world. It was their simple vision to heal a broken society that attracted Laurent Witz and his incredible team to the project, and almost a year later, their beautiful film has brought AIME’s mission to life. We couldn’t be more proud of it.”

AIME has proven success in bridging the gap between privileged and under privileged Australians through mentorship. University student volunteers are partnered with under-privileged high school students in a mentor relationship. This relationship encourages the high school student to see the opportunity to achieve graduation and reach post-school education, training and employment.

AIME is currently looking for ten young people in the UK and US to set up the AIME program in their chosen university to start helping under privileged children in their communities through mentorship.

These ‘Golden Tickets’ will allow AIME to share its remarkable Australian success and fight for a fairer and more equal world.

View the website.

Agency: M&C Saatchi

Former CCO: Andy DiLallo

Rigging: Théo Rambur

Charity: AIME