NAB Mini Legends return for the Mini Legends Draft in new campaign via Clemenger Melbourne
Following the success of the NAB Mini Legends campaign in 2016, NAB and Clemenger BBDO Melbourne have created the next instalment: The NAB Mini Legends Draft.
Still very much focussed on NAB’s commitment to supporting footballers from NAB AFL Auskick to the big time for both the AFL and the AFLW, the new campaign launches with a call out to the kids of Australia to enter the draft.
Kids who are most like their hero will have the opportunity to star in the new Mini Legends campaign, which will launch through integrated channels in August this year.
Says Andrew Knott, NAB chief marketing officer, said the NAB Mini Legends Draft celebrates Australians’ love for footy, and NAB’s support of footballers at every stage of their AFL journey.
“We’re really excited to see the passion of budding footballers from across the country. The NAB Mini Legends campaign celebrates NAB’s support of footy, showcasing kids who aspire to play like their heroes.”
Says Rich Williams, creative director Clemenger BBDO: “One of the resounding insights from last year’s campaign was how many children – and adults – wished they could become a Mini Legend. This was really the driving force behind the NAB Mini Legends Draft.”
Michael Nearhos, NAB’s general manager of brand experience, explained that the call out phase of the campaign will roll out nationally through TV, digital, social and print media from Tuesday 27 June.
NAB has partnered with AFL since 2002, and has sponsored Auskick since 2006. Earlier this year, NAB proudly became the naming rights sponsor for the NAB AFL Women’s competition.
Agency: Clemenger BBDO, Melbourne
Account Management Team:
Head of CRM: Gayle While
Group Account Director: Ben Knighton
Account Director: Freya Page
Project Director: Atlanta Panton
Account Manager: Joel Morgan
Project Manager: Tania Babiolakis
Creative Chairman: James McGrath
Chief Creative Officer: Ant Keogh
Creative Director/s: Ant Phillips, Rich Williams, Luke Thompson, Rohan Lancaster
Senior Planner: Sam Mackisack
Planner: Ryan Smith
Executive Producer: Sonia von Bibra
Senior Producer: Jess van Roosendaal
Senior Producer – Print: Michael Travers
Senior Digital Producer: Ella Huang
Production Company: Revolver/Will O’Rourke
Director: Stephen Carroll
Producer: Tobias Webster
Executive Producer: Pip Smart
Managing Partner: Michael Ritchie
DOP/Cinematographer: Shelley Farthing-Dawe
Editor: Johanna Scott – The Butchery
Grade Artist: Martin Greer
Flame Artist: Eugene Richards – The Refinery
Music Track & Artist: Be Bop Boogie – Warren Earl Band
Music Production Company: Level Two Music
Photographer: Christopher Tovo – TOVO
Retoucher: Mike McCall & Steve Pratt
Post Production Company: The Refinery
Sound Designer/Engineer: Paul LeCouter
Sound House: Flagstaff
Casting: Chameleon Casting
Chief Marketing Officer: Andrew Knott
GM, Brand & Product Marketing: Michael Nearhos
Head of Brand Experience: Faycal Ben Abdellaziz
Manager, Brand & Sponsorship Communications: Sue Brailsford
Consultant, Brand & Sponsorship Communications: Alastair Sykes
Consultant, Brand & Sponsorship Communications:Katelyn Bannister
Consultant Sponsorship Portfolio: Sophie Knowles
Manager, Brand Identity: Susanna Hondrokostas
Manager, Brand Content: Shahn Welsh
Team Member, Brand and Sponsorship Communications: Agau Kuek
3 Comments
Do you really think you need to put tattoos on kids…even if they are fake
#notimpressed
Who is the kid suppose to be for north Melbourne from Kevin hogan
He’s Malcom Blight