Performics wins Freedom Furniture, True Alliance, Sensis White Pages and Noble Oak

Performics, the Performance Marketing arm of Publicis Media, has won four new clients, including Freedom Furniture, True Alliance (Lee, Lacoste, Coach, The North Face, Speedo, Ben Sherman, Nautica, Riders, Ugg and Wrangler), Sensis White Pages and life insurance provider NobleOak.

Engagements are across key channels within performance marketing including paid search, content marketing strategy, technical SEO, site migration strategy, conversion rate optimisation and analytics and insights.

The new clients join the earlier new business wins of ToysRus and FitnessFirst, who also appointed Performics.

Says Grace Chu (pictured above), CEO, Performics Australia: “We’re seeing an increase in brands lifting their investment in performance content, our all-encompassing data and intelligence-driven approach covering technical SEO, content marketing and user experience. These no longer exist in silo – brands are recognising they need to strategise from an owned media perspective to move the needle in speeds like never before.

“Performics focuses on understanding overall business challenges and takes a holistic approach, rather than channel approach, to performance marketing. This is fundamental to achieving exceptional results for our clients.”

Performics Australia is part of a global Performance Marketing Network with offices in Sydney and Melbourne.