SAI Global appoints Atomic 212° to manage and boost the company’s performance media account

Knowledge, assurance and risk management provider SAI Global has appointed creative media agency Atomic 212° to manage its performance media account and boost digital conversions.

SAI Global operates across 29 countries helping organisations proactively manage risk through their integrated suite of risk management solutions including world-class tech platforms, services and advisory capabilities. They service a vast number of industries internationally, including oil and gas, government, pharmaceuticals, automotive, food and agriculture to name but a few.

Says Hayley Clarke, chief marketing officer, SAI Global: “To drive our digital performance marketing to achieve SAI Global’s ambitious growth targets, we needed support from a partner that was creative and excelled from a strategy and a servicing perspective. We believe Atomic 212° fits the bill.

“With SAI Global operating across so many countries and industries, implementing a successful performance marketing framework is extremely complex. Adding to the complexity, we offer a wide range of solutions across each vertical, so taking a creative and strategic approach to consumer targeting is a must.”

Says Tom Sheppard (left), general manager, Atomic 212° Sydney – who is responsible for Atomic 212°’s sizeable data and technology output: “We are thrilled that SAI Global chose to partner with Atomic. They are a great business with huge potential for growth, and with such a multifaceted organisation, there is an exciting challenge ahead of us.

“To support SAI Global achieve their goals, we need to effectively and efficiently allocate spend across a vast and diverse number of products and services, each requiring very specific messaging and consideration. This sort of challenge is what we live for.”

Sheppard said this partnership will inject “creativity, technology and strategy” into SAI Global’s performance marketing in alignment with Atomic 212°’s position as Australia’s leading and most agile creative media business.

Says Sheppard: “It’s an incredibly exciting time to be involved in performance media. Improvements in attribution, and developments in voice and mobile search, have resulted in performance being recognised as one of the most progressive and effective marketing disciplines. We are looking forward to embarking on this journey with SAI Global.”