Virgin Australia appoints DDB Sydney as new creative agency following a competitive pitch

VirginDDB.jpgVirgin Australia has announced that it has appointed DDB Sydney as its creative agency, following an extensive pitch process.

Says Innes Kingsmill, chief marketing officer, Virgin Australia: "DDB was selected on the strength of a standout response to our brief, including its ability to capture the essence of the Virgin Australia brand and demonstrating they will be a strong partner ready to hit the ground running. The overall calibre of ideas and thinking presented during the process was world-class and we'd like to thank the other agencies involved for their time and creativity."

Says Nicole Taylor, managing director, DDB Sydney: "We had a very inspiring brief from Virgin Australia and are excited to have created a famous idea that is emotionally charged and capable of impacting the full Virgin Australia experience, not just the advertising. It's the right idea for the right time for Virgin Australia.
 
"DDB looks forward to an enduring and successful relationship with Innes and the Virgin Australia business."

8 Comments

notfamousyet said:

'a famous idea..' hold your horses Nicole, you haven't done anything yet. Lets hope you create some brand fame from your work.

:D said:

MC - :(

AD - :(

BW - :P

What was Jaimes thinking? said:

Surely Moray and Partners must be questioning his judgement on multiple levels?

Barney said:


HOW UPTASTIC IS THAT

Why said:

No no... turning into Telstra quick.

I suppose The Convicts and DSM will get some work now,
with their shareholders.

Or are they already?!?!?

Favoritism said:

Wheels Up.... said everyone.

Convict conflict said:

Convicts are already on this. Cochella and the rest.

Goodonya said:

A win is a win in this day and age! Congrats DDB and Virgin

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