WorkSafe VIC says 'It's Never OK' in new spot via The Shannon Company and FINCH's Derin Seale

worksafevic.jpgWorkSafe Victoria and the Department of Health and Human Services bring attention to the threat healthcare workers face everyday in a new campaign launched this week.

Developed by The Shannon Company, and directed by FINCH's Derin Seale, the confronting spots shines a light on the fact that up to 95% of healthcare workers have experienced verbal or physical assault.

The spots feature various healthcare workers talking to camera about the risks they face whilst trying to provide help to patients and their families as they walk through a workplace that moves in slow-motion and directly into an act of violence that then abruptly switches to real-time speed. At the moment of impact the screen cuts to black and the title 'It's Never OK' appears.

Violence against health care workers is a hot button issue after recent attacks in Victoria made national headlines, prompting a feature story on A Current Affair this week.

Says Emma Hill, managing partner/creative director, The Shannon Company: "When we were first briefed, we were staggered by the figures and stories health care workers told about how they're treated everyday, by everyday Victorians. 

"With the collaborative passion and energy of FINCH, we hope we've created a campaign which not only gives every Victorian healthcare worker a voice, but that also changes something in all of us. And that from now on, no matter what, we'll always treat these incredibly compassionate and skilled workers with the respect they deserve."
Client: WorkSafe Victoria
Director of Marketing & Communications: Susan Crnkovic-Jones
A/g Manager, Marketing Insights & Programs: Amelia Vercoe
Marketing & Communications Consultant Stephanie McCallum
Technical Inspector (FSME): Amanda Tonks

Agency: The Shannon Company
Managing Partner/Creative Director: Emma Hill
Art Director: Kim Hellier
Agency Producer: Jo Theoharis
Group Business Director: David Dumas
Business Director: Natella Riftin

Production: FINCH
Director: Derin Seale
Producer: Jackie Adler
Executive Producer: Corey Esse
Editor: Gary Woodyard / Nicky Liddell
Cinematographer: Matt Toll


RC said:

Amazing piece of craft Derrin.

wow said:

that's beautiful and very poignant

George said:

Great work, and it's unfortunate that every one of these will represent real events.

We already know that assaulting healthcare workers isn't right, but sometimes you need to underline that heavily.

seriously said:

nothing special

Green screens are hip again said:

They walked right into that one... !

Do you see what i did there?

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