AJF Partnership appoints ex-TBWA\Melbourne’s Jacqueline Witts to head of strategy position

AJF Partnership has announced the appointment of Jacqueline Witts (right) as head of strategy, to work alongside current head of strategy Pieter-Paul von Weiler (left).

Witts is a highly experienced and respected integrated strategist who has held planning director positions at both TBWA Melbourne and J. Walter Thompson, Melbourne.

She and von Weiler will oversee a strong and diverse department of six strategists, including recent hires Heleen Hidskes form O&M Amsterdam, and Celeste Whitelaw from J. Walter Thompson, Melbourne.

Says Witts: “AJF has long been an agency I admired for their commitment to and investment in the planning discipline. There is a true appreciation for planning and the important role it plays not only in the creative process but also in creating outcomes for clients’ business. This is matched with an independent spirit, a strong sense of partnership with clients and the fact that the agency is filled with really good people. I am excited to be part of this agency’s future, helping to further shape the strategic offering and produce great creative work.”

AJF Partnership recently celebrated its 12th anniversary. The agency has grown to become one of Australia’s largest independent creative shops with over 110 staff, and a client roster including

Officeworks, GM Holden, Lion, Target, Coles Liquor, Bupa, Forty Winks, Goodyear & Dunlop Tyres, Brown Brothers and The Jodi Lee Foundation.