Dave says pie was ‘not bad’ in the latest ‘Good Different’ TV spot from ALDI via BMF Australia

July 17 2017, 11:50 am | BY Ricki Green | 14 Comments

ALDI Good Different Dave1 (1).jpgALDI’s success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews ALDI Testers Club was inviting shopper feedback and using it to develop better quality products.

As part of the Good Different brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that – good or bad – their opinions matter. The ad stars Dave – a man of few words and even fewer superlatives. When Dave says something is ‘not bad’ the world knows that it is in fact incredible.

VIEW THE SPOT

Agency: BMF

Executive Creative Director: Cam Blackley        

Creative Director: Alex Derwin

Associate Creative Director: Rosita Rawnsley-Mason

Art Directors: Rosita Rawnsley-Mason and Nadia Ahmad

Copywriters: Tom Johnson and Millicent Malcolm

Designer: Matthew Hughes

Executive Planning Director: Christina Aventi

Head of Planning: Hugh Munro          

Managing Director: Stephen McArdle

Group Account Director: Toby Hussey

Account Director: Hayley Basham

Agency Producer: Jenny Lee Archer         

Production Company: The Sweet Shop

Director: Steve Ayson

Producer: Cindy Kavanagh

Executive Producers: Loren Bradley and Edward Pontifex

Managing Partner: Wilf Sweetland

Post Production: Arc Edit (offline) and Alt VFX (grade/online)         

Editor: Peter Sciberras

Photographer: Gavin Johns

Art Buyer: Basir Salleh

Sound Production: Rumble Studios

DoP: Germain McMicking