KFC brings the bird to Birdsville in latest integrated campaign via Ogilvy, Sydney
KFC Australia this week launches an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney.
The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC’s sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland.
Says Annabel Fribence, marketing director, individual meals, KFC Australia: “Our mission was to remind all Australians of the great taste of our Original Recipe Chicken, a formula that’s remained unchanged since it was
first created by Colonel Sanders himself.
“We know people often travel hundreds of kilometres to satisfy their KFC craving, so we thought we should return the favour. Our journey to Birdsville has been an exciting one. There was something magical listening to Australia’s best country music artists, under the stars, while rolling up
your sleeves and getting stuck in to some finger lickin’ good chicken.”
Client: KFC Australia
Marketing Director: Annabel Fribence
Marketing Manager: Ruth Taylor
Agency: Ogilvy & Mather
Group Creative Director: Shaun Branagan
Art Director: Seamus Fagan, Paul Bennell
Copywriter: Joshua Parmenter , Steven Thomson
Producer: Renee Nadin
Production Company: Ogilvy X
Director: Jonathan Nyquist
DOP: Tim Tregoning
Executive Producer: Rob Spencer
Producer: Alex Tizzard
Production Manager: Serena Rettenmaier
Editor: Philip Horn
Colourist: Ben Eagleton
Flame Artist: Heather Galvin
Music Supervision: Anton, Trailer Media
PR: Ogilvy Public Relations Sydney
Activations: Geometry Global
9 Comments
Yeah, that makes sense.
Nice pictures Jono
It really reminds of me of that ad for Walkers crisps, only in a stupider reality where they went to a town called Chip instead of one called Sandwich and the result wasn’t intelligent or charming at all
Seems familiar
https://www.youtube.com/watch?v=j02LQMR8x1Y
Our chickens so good its like eating real chicken in a rural farmy type fantasy vibe place, ummm no its not, consumers live in reality, theres no reward in this for them
http://www.campaignlive.co.uk/article/peter-souter-remain-chairman-tbwa-london/1440220
Umm, is that Plucka Duck on the front of the truck?
It’s fun. It looks good and make me want some chicken right now.
I’m a big KFC fan.
But whilst you get that they sponsor the Nirdsville Bash, you don’t get any sense that bringing the bird to Birdsville was anything other than a regular delivery. No returning of favour. No degree of difficulty at all.
I can understand why. I don’t want my KFC to have to go through a journey before reaching my belly, and as a connoisseur I wondered where they were cooked, but the spots don’t quite deliver what is promised.
Fake chicken! Sad!