KPMG Australia snares Google senior executive Lisa Bora for sales transformation position

LisaBoraKPMG (1).jpgGoogle's Lisa Bora will join KPMG Australia to lead sales transformation for its new specialist Customer, Brand & Marketing advisory business.

Launched last month, KPMG's Customer, Brand & Marketing practice now has a combined team of 46 specialists, including 7 partners. Its suite of services include customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights. KPMG is actively expanding capability by pursuing acquisitions, and recruiting more specialist talent.
Says Paul Howes, partner in charge of KPMG's Customer, Brand & Marketing Advisory: "Lisa specialises in adapting organisations' sales and marketing strategies though digital disruption and organisational change. She has a strong history of successfully driving new ways of business, new partnerships, new revenue and new distribution channels - which is exactly what our clients are looking for from our new business."

Bora joins from Google, where she has worked as a senior executive for the past five years, most recently leading Google Australia and New Zealand's New Business division. Responsibilities included YouTube content programs and packages, developing stronger client partnerships, driving mobile sales initiatives and managing the company's media and creative agency partnerships. Bora has more than 20 years' of experience leading marketing for organisations including News Corp, Voyages Hotels & Resorts and Village roadshow.

As the partner leading the firm's sales transformation consulting, Bora will work with KPMG's clients to ensure all their customer touch points are delivering and delighting customers' expectations; that distribution channels are effective and future-proofed for digital disruption; and that they are building new business partnerships and marketing and sales operations for future-oriented consumer behaviours.

Says Bora: "Put simply, sales transformation is about putting the customer at the centre of your business by ensuring marketing, sales and distribution are aligned for profit building. It's about making marketing operate as a profit and insight centre for a business, rather than a cost centre.

"Being at the heart of driving this change across marketing, sales and distribution channels is what attracted me to KPMG. The opportunity to build a business and new practice that is heavily integrated into an overall business transformation journey, which is KPMG's strength, is exhilarating."

Bora will build a sales transformation team focusing on areas such as technology choices, data integration, full marketing and sales supply chain reviews, loyalty program and customer service and packaging reviews, and driving alignment of CMO, CTO and CSO disciplines within business which are often operating in silos.

She commences with KPMG Australia on 28 August.

1 Comments

wow said:

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