The Academy Brand appoints Search Insights as its full service digital marketing agency partner

Sydney based independent digital marketing agency Search Insights has been appointed to handle full service digital marketing for The Academy Brand. The account was won following a competitive pitch against two other agencies. Billings are undisclosed and there has been no incumbent on the business.

Search Insights will undertake strategy, data science, SEO, paid search advertising, paid social media advertising, display and remarketing, and email marketing.

In a world of fast fashion, overnight fads and labels come and go, The Academy Brand was formed to deliver a timeless brand experience. A brand that stands the test of time and won’t disappear once the latest trend dies out.

In 2007 company founder and creative director Anthony Pitt identified a gap in the market for a product that delivered great value without compromising on quality and more importantly without compromising on brand experience.

Says Bec Clark, eCommerce manager at The Academy Brand: “We’re excited to be partnering with Search Insights as we believe in their ability to elevate the brand to the next level within the digital landscape. The extraction of insightful data within the initial workshops has already been invaluable and will assist in our journey to create the ultimate customer experience.”

Says Tom Box, account director, Search Insights: “We’re incredibly proud to be working with The Academy Brand and being able to help drive their mission and focus on clean, classic designs through a more robust digital strategy.

“Our data science project and strategic work have laid the foundations of growth which we are very much looking forward to taking to a broader audience and bringing this to life.”