Amarok V6 uses its competitive advantage in demonstration campaign via DDB Sydney

CB Exclusive – It’s not often that an automotive brand has an outright advantage over its competitors, but this is exactly the case with the Volkswagen Amarok V6 ute. At 33kW more powerful than any other ute in its class, the new Amarok V6 has grunt to spare.

So, instead of simply throwing all sorts of numbers around, DDB set out to see what they could actually do with the extra 33kW of power. Turns out it was quite a lot.

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“With the Overboost feature, the Amarok V6 puts down 180kW of power, which is way

ahead of the competition,” says Volkswagen Commercial Vehicles Marketing Manager Nicholas Reid. “The challenge to our agency DDB Sydney in creating our new campaign was to translate that into something meaningful to the audience.”

“With the help of some talented people and some pretty impressive machinery, we brought the Amarok’s 33kW difference to life – turning that intangible difference in power into something people can relate to,” says DDB Sydney Managing Partner Amanda Wheeler.

“This campaign is about demonstrating just how much extra power the Amarok V6 has, in a way that feels fresh and consistent with the attitude we had already set up for the Amarok in previous campaigns.”

Agency – DDB Sydney

Retail and Digital Communications Manager – Nathan Johnson