ARN syncs with Adshel for KIIS 1065 Kyle & Jackie O’s ‘You Get a Holiday’ promotion

ARN and Adshel have teamed up for an innovative digital out of home campaign using time sensitive creative as part of today’s KIIS 1065 Kyle & Jackie O’s history making You Get A Holiday giveaway.

Today, from 6am every single caller who makes it on air on the Kyle & Jackie O Show will win a dream holiday to London to dine like a rockstar at one of Marco Pierre White’s world famous restaurants thanks to Seven and the launch of its latest series of ‘Hell’s Kitchen’.

Created to keep commuters up to date as events unfolded on air, the time sensitive digital messaging changed as winners were announced and provided details on how they could be the next winner of a London holiday.

 Says Anthony Xydis, chief marketing officer, ARN: “Kyle & Jackie O are known for some of the biggest giveaways and You Get A Holiday is a perfect example of this. Creating awareness and hype is critical to these moments for our audiences and working with Adshel to drive audience interaction through time sensitive creative this morning is another way to further amplify our content offering in a commuting specific environment.”

Says David Roddick, sales and marketing director, Adshel: “We are pleased to be a part of Kyle & Jackie O’s You Get A Holiday giveaway which uses the dynamic features digital out-of-home offers. The flexibility Adshel Live provides is the perfect solution for this campaign.”