CHE Proximity, Clemenger BBDO Melbourne lead Aussie agency pack at shortlist stage of Clio 2017
The Clio Awards, the esteemed international awards competition for the creative business, has announced the first shortlist for 2017 across Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation,
Integrated Campaign, Brand Partnerships + Collaborations and Student. Australia has netted a total of 41 finalists in the first shortlist announcement.
CHE Proximity, with 13 finalists, and Clemenger BBDO Melbourne with 10 finalists, lead the Australian agency pack. CHE Proximity picked up 10 finalists for Cochlear ‘The Hearing Test in Disguise’ and three finalists for Velocity Frequent Flyer ‘The Billion Point (that was supposed to be the Million Point) Giveaway’. Clemenger BBDO Melbourne scored six finalists for TAC ‘Meet Graham’, two for Myer ‘Give Registry’, one for NAB ‘Mini Legends’ and one for TAC ‘Every Speed Has a Consequence’.
BWM Dentsu Sydney and VML Sydney have scored three finalists each. The following agencies have been shortlisted twice: McCann Sydney, The Monkeys, R/GA Sydney and Ogilvy Melbourne. Havas Sydney, Ogilvy Sydney, McCann Melbourne and BMF Sydney have scored one finalist apiece.
Finalists in the remaining categories will be announced over the next couple of days.
The award show will be held on Wednesday, September 27 in New York City.