Clemenger BBDO, Melbourne appoints AJ Coyne to the role of group business director on Mars

Clemenger BBDO Melbourne has announced the appointment of AJ Coyne as group business director, responsible for leading the agency’s Mars account.

Coyne joins from McCann London where he ran the global Pandora jewellery and Xbox business. His work has won multiple accolades at Cannes, D&AD, One Show, Clios, Webbys and many more. Notably, Coyne led the Xbox Survival Billboard campaign, which saw McCann London become the UK’s most awarded agency last year.

Prior to McCann, Coyne worked at Ogilvy & Mather leading the Philips grooming and audio business. Coyne began his career on the prestigious Fellowship program where he worked across a plethora of brands including; Unilever, P&G, the Olympics, Expedia and Coke.

Says Paul McMillan, managing director of Clemenger BBDO Melbourne: “We’re incredibly excited to have AJ join our team in Melbourne. He is testament to our goal of having an unfair share of the best talent in the world. We’re looking forward to welcoming him to the country, the agency, and on the Mars account.”

Says Coyne: “There are few agencies worth crossing to the other side of the world for, but Clemenger BBDO Melbourne is certainly one of them. I couldn’t be more excited to join and to be leading the MARS business. I’m looking forward to continuing to push the work and deliver thought provoking, integrated creative campaigns across the Mars portfolio.”