Experience agency Imagination sweeps Australian Event Awards 2017 shortlist

Screen Shot 2017-08-18 at 9.51.21 am.jpgExperience agency, Imagination, has swept the shortlist for the upcoming Australian Event Awards. Announced as finalists across every category it entered, the judges' verdicts sees the agency recognised for innovative work across Westpac, Ford, and the landmark Spirit of Anzac Centenary Experience commissioned by the Australian Government. Award winners are announced September 13.
Imagination Australia managing director Ant Gowthorp says achieving the shortlist for the country's leading event awards is hugely gratifying for clients and the Imagination team.
 
Says Gowthorp: "The hard work and innovative thinking of our colleagues continues to produce outstanding outcomes for our clients. Recognition as finalists across so many categories is a bonus for the collective efforts of a group of very hardworking individuals. Our team is diverse and dedicated, and to be shortlisted in every category we entered is testament to the quality their output. As a business, we're hugely proud of everyone involved."
 
Says Heath Campanaro, director, Imagination Australia: "The role of events in the modern corporate marketing mix continues to grow. Our clients are increasingly looking to events to generate earned media ROI, and amplify the investment for positive branding. We're grateful for the vision and bravery of our client partners, and look forward to creating more standout executions in future."

A summary of shortlisted categories and clients is detailed below:
Best Exhibition - National Finalist for Westpac Bicentennial Exhibition 2017
Best Exhibition and Australia's Favourite Event Nominee - National Finalist for Spirit of Anzac Centenary Experience 2016/17
Best Achievement in Design, Look and Theming - National Finalist for Westpac Bicentennial Exhibition 2017 (Ball and Exhibition)
Best Achievement in Design, Look and Theming - National Finalist for Spirit of Anzac Centenary Experience 2016/17
Best Technical Achievement or Innovation - National Finalist for Ford's Freedom of Movement installation at Vivid Sydney
Best Technical Achievement or Innovation - National Finalist for Spirit of Anzac Centenary Experience 2016/17
Best Achievement in Marketing, Communications or Sponsorship - National Finalist for Spirit of Anzac Centenary Experience 2016/17
Best Corporate Event - National Finalist for Westpac Bicentennial Program 2017

Photo: Imagination Melbourne

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