Roadshow Film marks OZ release of 'American Assassin' with gamified chatbot via Isobar

messenger_code_1455921887790049 (2).jpgIsobar, in collaboration with Roadshow Films, has released a groundbreaking new Facebook chatbot experience, to celebrate the Australian release of American Assassin.

Available now, the American Assassin chatbot works exclusively in Facebook Messenger and can be accessed by scanning the Messenger Code or going to on your phone. Players immerse themselves in the world of assassin training through a series of challenges designed to test their dexterity, perception, language, attention, ethics and mental agility.
As players progress through the game, more complex puzzles await. Would-be assassins are encouraged to train and hone their skills before being assessed and ranked against other players around the country. The one lucky player to come out on top will score a round-the-world trip for two--including a stint of weapons training with the US Special Forces--worth$30,000. The prize includes stays at many of the iconic locations the movie was filmed in, including LA, London and Rome.

A combination of text-based and rich graphics creates a truly unique gamification of bot technology that capitalises on the best aspect of mobile devices, while offering over 30 distinct games to challenge and perplex.

All (2).jpgThis is the largest chat-based game in Australia with a complex narrative, and games that deliver an unrivaled and immersive Facebook Messenger chatbot.

Says Clare Smith, digital director, Roadshow Films: "There is so much choice for consumers today so anything innovative we can do to engage consumers about a film excites us. Consumers want to feel part of the movie, we want to give them that experience and through Facebook's already popular Messenger functionality we can achieve that seamlessly."

Says Dave Budge, executive creative director, Isobar: "Chatbots and voice interfaces are always polite and friendly but it's not appropriate for every brand campaign. We wanted to push the limits of personality to align with American Assassin's tone and toughness. You find yourself obeying the bot very quickly. Never has a computer been this mean to me before... And I liked it."

Try American Assassin by searching in Facebook for 'Ghost SH' or by going to on your phone.

Client: Roadshow Australia
Digital & Customer Marketing Director - Clare Smith
Digital Media Lead - Michael Merckel
Product Marketing Manager - Age Conte
Product Marketing Executive - Lachie Mackay
Web Lead - Julieanne Gilchrist
Publicist - Vanessa Chew
Agency: Isobar Australia
Executive Strategy Director - Sam Sterling
Client Engagement Director - Dan Collado
Producer - Gemma Seeto
Creative Director - Alberto Talegon
Senior Copywriter - Michael Punton
Senior Copywriter - Luke Falkland-Brown
Art Director - Augusto Jacquier
Designer - Brendan Imer
Technical Lead - Andrew Bednarz
Game Developer - Anton Wintergerst
Game Developer - Dimutu Kulawardana
Mobile Developer - Tommy Susanto
Social Lead - Andy Cronin
Social - Bec de Henin
Project Director - Kara Bombell


I'm in said:

Bloody great work that shakes you out of the monotony of mediocre TVCs and makes you think about how emerging technology - as basic as Messenger - can deliver a brand message in such a captivating way. Congrats Isobar and Roadshow.

Love it said:

Pushing the bot-sphere into a new one... well done!

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