Sam Kekovich hypnotises Aussies in the new Telstra Phonewords spot via Fenton Stephens

Telstra Phonewords has premiered a new TV spot in support of the recent ‘Words are more memorable than numbers’ radio campaign which both feature Aussie icon Sam Kekovich via Melbourne independent agency Fenton Stephens.

The spot was directed by Truce’s Jessica Barclay Lawton.

VIEW THE SPOT

The ad opens with Kekovich sitting behind a desk surrounded by a variety of kitsch Aussie paraphernalia, a familiar setting for the well-known patriot. But that’s where all familiarity ends. Kekovich prompts the viewer to ‘pay attention’ before flashing two phone numbers, an alphanumeric equivalent and a Telstra Phoneword – 1300 IGUANA. He then asks: What do you remember?

Here is where things get a little weird. Telstra Phonewords are so hypnotically memorable that just a mere peek at one sends us into an Iguana-fuelled trance-like state. Even once we snap back to reality, things just aren’t quite the same.

Predicting that viewers would likely try and call the 1300 IGUANA number, a unique IVR was recorded called ‘Sam’s Iguana Facts’ which can be listened to here.

Client: Telstra Phonewords

Sound Engineer – Nic Buchanan