San Churro launches new ‘1000s of Reasons to Celebrate’ campaign via Online Circle Digital

Australia’s favourite chocolateria – San Churro – has kicked off its exciting new campaign ‘1000s of Reasons to Celebrate‘ via Online Circle Digital which runs until 10 September.

The campaign resonates with consumers by encouraging them to celebrate the small things in life – whether that be finally emptying their inbox, securing a babysitter for the night, or handing in a big assignment on time. The concept focuses on chocolate as the epitome of celebrations, big or small, with San Churro’s friendly stores being the perfect place to indulge in such celebrations, all the while making fun memories with friends and family.

San Churro have engaged Online Circle Digital as its agency partner with a campaign objective to drive brand awareness during San Churro’s key sales period, as well as sign ups to EL SOCIAL – San Churro’s loyalty program. By scanning their EL SOCIAL app or card in store, customers will go in the draw to win thousands of prizes, including a Trip for Two to Spain.

Lucio Ribeiro, from Online Circle Digital, is thrilled to be involved in the campaign: “San Churro is a fantastic client to be partnering with, we’re very excited to be working on this project.”

With Online Circle Digital’s expertise and San Churro’s established reputation, the 1000s of Reasons to Celebrate campaign is crafted on a sophisticated media strategy, designed to present San Churro as fun, hospitable and inviting in nature, genuine and customer-centric in reputation. The campaign, creatively-focussed on small, relatable micro-moments of celebration that many of us take for granted, uses prize incentives to drive foot-traffic and, therefore, develop and broaden the customer base.

Says Tarran Grummisch, marketing manager for San Churro: “We have a foundation of very loyal customers; this campaign is our initial comms piece to kickstart the new approach to our brand. We are distinct from other food retailers in our Spanish approach to life and food, and want to communicate our genuine, playful and welcoming brand values.”