Allan Gray uses animals to demonstrate stength and agility in new campaign via The Pure Agency

Screen Shot 2017-09-27 at 7.56.57 am.jpgAllan Gray has launched a new brand campaign via The Pure Agency, to build awareness of its successful long-term investment approach with Australian investors.

The creative solution was based on the confident theme of "potential achieved", featuring striking black and white imagery of majestic animals to demonstrate strength, intelligence and agility. Emotive imagery and cinematic footage of an owl and a cheetah shows their progression from birth to reaching their peak performance.

WATCH THE CHEETAH SPOT
WATCH THE OWL SPOT
Screen Shot 2017-09-27 at 7.52.00 am.jpgThe campaign targets investors across Australia through online video content, press and out-of-home executions in key outdoor transit locations, airports and gyms.

Screen Shot 2017-09-27 at 7.58.01 am.jpg Screen Shot 2017-09-27 at 7.58.10 am.jpg

4 Comments

JB said:

Beautiful work KS!

Bevo said:

Onya Kyles

JB said:

Beautiful work KS!

Kurt Sofer said:

What is the name of the music from this ad?

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